Sunday, March 1, 2015

Semiotics

Print-

In this Ralph Lauren ad they are showing a Native American who was forced to assimilate into the "American" culture in the 1800's. On the right of the ad, they are showing the pieces of clothing in an old fashion style which is now in style in the 21st century. Ralph Lauren is using the Native American as a model for his apparel, when clearly it is not of the Native Americans choice. The Style of apparel that Ralph Lauren is showing off is an old school style, but for Native American's it shows a time of Genocide and assimilation into another culture.

Outdoor Ad-
In this outdoor ad, the Voice Television series shows four people of different ethnicities all together chasing the one thing they have in common and that is their aspirations of music. In the ad it shows both women and men, meaning they showcase talent in different genders. The ad in general is about tuning into the Voice on Monday's and Tuesday's at 8pm on channel 4 NBC. 

Television Ad-


In this television ad about Gatorade it shows how Gatorade has been the leading beverage for athletes since the early 1950's. From glass bottles to plastic it has been giving the NBA,NFL,NSL, and so on the drink that allows athletes to exceed in their ability to play in each sport. The ad also shows that with Gatorade you can win championships. Towards the end of the ad it shows famous NBA player Michael Jordan with his famous free throw dunk, what the ad is telling us it that Gatorade helped him. 



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