Consumer Behavior

Today, new technology and products are being dropped all over the world. Each product has its ability to succeed or fail. Some products have a better chance than others depending on funding of production and advertisement. If it is a product the consumers will enjoy, it a product that will succeed. Apple comes out with a new iPhone product every September. The qualities of new iPhone's increase every year with new inventions and new designs. The iPhone that came out in September of 2013 was the iPhone 5, it came out with three types of phones. One being the iPhone 5, the iPhone 5s, and the iPhone 5c.


          
We begin with the external look of the iPhone 5's. Each have a little different characteristics . The iPhone 5, 5c, and 5s all have retina display. The iPhone 5 and 5s have aluminum backing. The home button with the 5s is finger print. The front screen is glass in all three different phones. Lastly, the iPhone 5c have multiple different colors to choose from.

With the outlook of the different iPhone 5's played a huge roll with consumerism. People who did end up buying either the iPhone 5s or 5c a majority of them disliked the iPhone 5c. The look, but especially the color plastic of the phone was unattractive to consumers. More consumers felt that the iPhone 5s looked and felt better in their hand.

With each phone they had a difference in Camera's, the regular iPhone 5 you weren't able to do Facetime unless you were connected to wifi. With the iPhone 5s you were able to connect to Facetime. This changed the game within apple products, but especially other non apple products.

Now it all depends on the consumer of which iPhone fits them and the price within each. Personally, I have the 5s which I feel with its "touch ID" makes it really useful.