Gender in Advertising 

What I have learn about certain gender in advertising is that women are depicted in most advertisements. Women are appealing not only to most Men, but to women as well. Advertisements show stereotypes in gender, for example, masculinity in Men on advertisements show well toned men and strong, more attractive. This gives off a stereotype for men, that they unwillingly have to follow in a society that grows from it. In most advertisements they show sex as an attraction tool, and of course sex sells for the most part.  In the advertisement below it shows a Gucci commercial showing a man and women close together. This advertisement could imply many things, but for one it shows a close sexual relationship between the two male and female's with the gucci bag. 

Woman also fall into a Gender stereotype. While for woman it shows that being skinny and young is what a woman should be. In most advertisements of woman, it shows them in what they should be as a women. For example, cleaning products such as bounty, mr. clean, etc. show woman doing these jobs of cleaning up spills or messes. 

The video above shows a women in a kitchen cleaning up a spill. Although this may seem normal to most folks, it shows that women have stereotypical gender roll of being a household mother. In today's society, woman have jobs and do not stay at home and do not fully assume the stereotypical gender roll. 

What I believe is that men and woman, woman especially are categorized to certain gender roles. Just as in the many advertisements in cleaning products, it shows the woman doing most of the cleaning or in cooking advertisements woman do most of the cooking. In today's society their is still much gender stereotypes, but little by little advertisers are learning to stem away and changing the way we stereotype people. Such as advertisements that include both men and woman cleaning or just men cleaning.