Race in Advertisements 

Since advertisement has been a huge impact in the growth of many businesses, it is important for businesses now a days to come out with advertisements that will either make their business grow or fall. In early times of advertising, race was not a huge deal. Although many companies would depict different ethnicities in their advertisement which in today's media is wrong, back then their was a completely different view. They were allowed to showcase racism towards African American's and other race groups with little cons towards their business. Today, race in advertisements have changed in a new form. Personally, racially stereotyping in any advertisement is not okay because it contributes to an on going struggle that these race groups find themselves struggling in. For example, in the recent issue of ELLE, artists Will Pharrell wears a headdress. Now to many people this may seem like a pretty cool cover, but what it means to other people is a different story.

To many Native Americans the headdress is something that is given to only warriors or chiefs. Each feather is something they have earned because of their contribution to being a leader and a warrior. This cover of Pharrell wearing the headdress also shows that it is okay to wear a headdress to the outside viewer. What does this mean for people of Native American heritage? It means they will continue to see people appropriating their culture. Racism in Advertising is not a thing of the past, although, the Untied States continues to show that it is a growing anti-racism in each state it still allows many advertisements to showcase racism. What I realized is that racism in advertisements is more frequent on the east coast and even more frequently used in the UK and Europe. The west coast for the most part has grown from racism with a minor slip ups here and there. 

I believe that advertising  do have ethical responsibilities to our society and as we grow and learn about our culture advertising and the media play a huge role. Its their responsibility to not only do their job, but ensure that what ever they publish is something that wont get rejected by society. One advertising can change the way we socialize and see a certain ethnic group, especially for our youth, because they continue to learn about what is right and wrong.